Blue Mountains City Council (BMCC), in partnership with Blue Mountains Tourism (BMT) and NSW National Parks & Wildlife Service (NPWS), have developed a destination marketing campaign to kick-start the local economy after bush fires and COVID-19.
Aimed at families and couples, the campaign showcases the best the region has on offer: outdoor adventures, cosy hotels, culinary delights, pampering experiences and more.
The campaign has been funded by the NSW Government Bushfire Community Resilience and Economic Recovery Fund ($100,000) and Council ($85,000), and showcases some of the unique experiences the Blue Mountains has to offer.
BMCC Mayor Mark Greenhill said: “The idea for this campaign was formulated after the bush fires and, originally, it was planned to be in market in time for the Easter school holidays. The COVID-19 pandemic forced those plans to change.
“Council is pleased that this vital campaign can now get underway. We need to encourage people to start visiting again and stay, which in turn will help our local operators, who are desperate for the business after such a challenging period.”
BMT President Jason Cronshaw, who was on the working group that oversaw the creation of the campaign, said: “It was great to be able to include so many operators in the production of this destination marketing campaign, to truly showcase what the entire region has to offer.”
As a partner in the campaign, NPWS Blue Mountains acting Director Cameron Chaffey said: “Blue Mountains National Park is the most visited in NSW and is crucial to the local economy. NPWS has worked with Council and the tourism industry to assist with this campaign to encourage visitors back to enjoy the national park and all the great experiences the Blue Mountains has to offer.”
The campaign, which will be in market for a period of six weeks, will use:
• Outdoor Electronic billboards – located in high profile locations throughout Sydney such as the M5 Motorway, M1 Motorway and Pennant Hills Rd.
• Train station billboards.
• Digital Display on YouTube, and
• Other Social Media channels, such as Facebook and Instagram.
It is aimed at families, with kids who are aged from nine to 15 years, as well as young couples aged 25 to 35 years, encouraging people to visit and stay.