About Ask Roz

Updated December 2023

Ask Roz is your ultimate guide to exploring and experiencing the wonders of the Blue Mountains. With an innovative digital suite, it transforms tourism into an immersive adventure. Discover breathtaking panoramas, captivating audio-visual hotspots, and insightful NFC experiences that elevate engagement.

For local businesses, we boast a reach of over 10 million eyes annually, to ensure your business gets the attention it deserves. Tailor your marketing strategy with flexible subscription options, all designed to fit your budget and goals. With Ask Roz, you’ll unlock the potential to entice customers, boost sales, and embark on a journey of unparalleled success in the Blue Mountains.

For more than a decade, Ask Roz Blue Mountains has proudly championed the vibrant tourism industry in this breathtaking region, earning us multiple prestigious awards along the way. Our dedication to promoting and supporting the wonders of the Blue Mountains is unmatched.

As the unrivaled No.1 provider of visitor information, we offer an array of cutting-edge platforms to cater to your every need. Dive into our comprehensive website, delve into our captivating eMags, stay connected on our engaging Facebook page, or tune in to our enlightening Podcasts. We are your gateway to unlocking the true essence of the Blue Mountains.

Join us today and let Ask Roz Blue Mountains be your trusted companion in discovering the extraordinary treasures that await you in this awe-inspiring destination. Get ready for an adventure like no other!

Ask Roz Blue Mountains is the No.1 provider of visitor information in the greater Blue Mountains region, through our website, eMags, Facebook pages, and Podcasts.


Following the devastating 2019/20 fires and floods, Ask Roz Blue Mountains was contracted Blue Mountains City Council to spearhead the “shop local” initiative. Our mission was to rally local residents and inspire them to embrace their community by supporting visitor-based businesses, fostering resilience and revitalization.

During the challenging times of the COVID-19 pandemic, Ask Roz Blue Mountains was the sole organisation collaborating with the Blue Mountains City Tourism Visitor Information Centres to provide innovative and contactless visitor information solutions. We embraced technology and utilized our digital prowess to ensure safe and seamless access to crucial tourist information.

Mark Greenhill OAM, Mayor, Blue Mountains City Council said: “As Tourism is one of the key drivers of the Blue Mountains economy, the past eighteen months have been extremely challenging for many local businesses and residents. We have endured catastrophic bushfires and flooding, along with the effects of the global Pandemic.

Graham and Roslyn, through their business Ask Roz, have been a champion for the many tourism services and attractions here in the Blue Mountains. In particular, Ask Roz’s support of our Council owned and managed services and attractions such as walking tracks, theatre, cultural centre and parks have informed and attracted a wide audience of both visitors and locals for many years.

Ask Roz gave their valuable support by partnering with Blue Mountains City Council (BMCC) on the highly successful Love Local campaign. The Love Local campaign, launched in January 2020, was originally aimed at promoting attractions in our towns and villages to recoup money lost to the local economy after visitors stayed away during bushfires. The campaign, embraced by our community, was extended during lockdowns in 2020 due to the COVID-19 pandemic.  During that period we launched Love Local Live, Love Local Lessons, the Love Local Business Directory and Love Local on Stage. By January 2021, Love Local had reached an audience of over 3.2 million. 

Ask Roz was instrumental in the success of this campaign by providing us with access to their extensive digital audience across a range of platforms including their Facebook page  They also gave authenticity to the campaign by lending their trusted voice.

Throughout the pandemic, Ask Roz has made available their comprehensive range of eMagazines to BMCCs Visitor Information Centres (VICs). This has assisted the VICs in providing engaging and relevant information to visitors in a COVID-safe way and has been especially useful when face-to-face operations had to be suspended at the VICs due to public health orders.

Ask Roz has continued to support the Blue Mountains community throughout the pandemic by sharing timely information regarding Council facilities where appropriate, thereby assisting our messaging reach as broad an audience as possible.

BMCC appreciates and values the excellent work Graham and Roslyn do for both our regional tourism industry and our community during this challenging time.

No.1 source of visitor information

According to Facebook, each month Ask Roz Blue Mountains averages over 200,000 engagements.

At the pinnacle of our industry, we present our exceptional digital platform as a testament to our unwavering commitment to excellence. Through meticulously crafted Facebook updates, captivating eMags brimming with curated and user-generated content, and a vast database, website, and podcast, we offer an unparalleled wealth of information. No other organization in the greater Blue Mountains region can match our extensive reach.

Prepare yourself for an extraordinary encounter with the matchless allure of the Blue Mountains. With Ask Roz Blue Mountains as your trusted guide, you’ll immerse yourself in the unrivaled beauty, rich heritage, and limitless adventure opportunities this remarkable natural wonderland has to offer. Join us as we embark on an unforgettable journey toward sustainable tourism and the preservation of this breathtaking destination.


Our services include:

CONCIERGE: Ask Roz Concierge is an Australian exclusive bespoke tourism resource that allows someone to simply complete a simple form, and we’ll use our local knowledge to create a unique experience for them and share it as a beautiful “interactive eMag”, and we do that free of charge.

BID STAYS: If you’re looking for holiday accommodation in the Blue Mountains of NSW, Australia, then Bid Stays may be able to help. BID STAYS will find you the best value accommodation in the Blue Mountains. THIS IS A FREE SERVICE. https://www.askroz.com.au/blog/bid-stays-for-the-best-value-holiday-accommodation-in-the-blue-mountains

DIGITAL eMAGS: Ask Roz produces a range of digital eMags as well as offering our users the opportunity to create their own. Ask Roz is the largest publisher of digital magazines in Australia and our eMags are the most viewed. https://www.askroz.com.au/blog/ask-roz-emags

SUBSCRIBE: Subscribe to one of our Newsletters. https://www.askroz.com.au/blog/subscribe

BLUE MOUNTAINS EVENTS: Click here to find great events in the Blue Mountains. https://www.facebook.com/AskRozBlueMountains/events


Find Great Things to See and Do in the Greater Blue Mountains - Ask Roz Blue Mountains

Ask Roz has achieved many milestones. Our awards have included:

  • 2023 NSW Tourism Awards – BRONZE ~ Digital Information
  • 2022 NSW Tourism Awards – SILVER ~ Digital Information
  • 2021 NSW Tourism Awards – Finalist ~ Tourism Marketing
  • 2019 NSW Regional Tourism Award ~ GOLD ~ Specialised Tourism
  • 2018 NSW Tourism Award ~ GOLD ~ Specialised Tourism
  • 2017 Blue Mountains Business Awards ~ GOLD ~ Excellence in Innovation
  • 2017 Blue Mountains Business Awards ~ Hall of Fame ~ Excellence in Innovation
  • 2016 Blue Mountains Business Awards ~ GOLD ~ Excellence in Innovation
  • 2016 NSW Tourism Award – GOLD ~ Specialised Tourism
  • 2015 Blue Mountains Business Awards ~ GOLD ~ Excellence in Innovation
  • 2014 BMLOT Tourism Awards ~ GOLD ~ Specialised Tourism
  • 2014 Blue Mountains Business Awards ~ Highly Commended New business